My Evaluation....

Feedback from our Audience...

Finished Poster...

This is my finished advertising poster and I have worked on the elements that needed to be worked on according to my feedback. My advertising poster has similar themes to my digipak, in regards to the colour, the logo and the images used. I put studs on the sides of the poster as it links to the band name and also makes the poster look a bit more edgy. I have included a release date, which is Valentine's Day because the songs the band are releasing are associated with love, thus linking to the release date. Also, I have featured where our audience can buy/download our album from, as well as featuring the band's website so that individuals can find out more information about the band. I included quotes from magazines/music networks to influence people to buy the album and it also lays an emphasis on how good the album is.

Production Journal...EDITING!

Due to the feedback that we got from our class on Monday, we have decided to add some elements to it. Which is shown from the screen shots below. We decided to shorten the green screen scene where the members are holding the boards, as from our feedback some individuals said that it was too long. Also, we added some more shots of Joe, cutting with different segments of the video, particularly when the band members are walking towards the screen which shows they are dominating. In addition to this, we changed some parts of the video that were not in sync as there were times when the band members were singing out of sync with the music. Lastly, we made the whole video itself shorter as most of our media class said that it was too long.

Feedback from My Poster...

Digipak feedback...

Feedback from our Media Class for our second screening of our Music Video...

Today, we showed our music video to our Media class,  this is the second time we have shown it to them. The first time they viewed it we was only half way through our editing. However, now we have come to the final stage of our editing. We also, showed our class our digipaks and posters in addition to our video. Generally the feedback was very positive but according to the feedback we received there are still some minor things we need to adjust. Below is a prezi I made on the feedback we received from our class.

Chris Brown-'Yeah 3X' Analysis

At the beginning of the song the director, Colin Tilley, the artist Chris Born and the Song title 'Yeah 3X' are introduced by text, the text gives it a somewhat cartoon effect. From the name of the director appearing on the screen it lets the viewer into the genre which we would assume to R and B as he e has directed videos for the likes of Mary J Blige, Justin Beiber and Jason Derulo and they consist of the R and B genre. However, when the beat of the songs starts to the viewer sees that it is a dance/pop song which differs from Chris Brown's typical genre of music. The viewer then sees a relationship between the music and visuals as the title of the song fades/comes of the screen as we hear the noise of the van pulling up the street. There are flickering shots of Chris Brown spinning/jumping on the van and him in the dark alley, in sync with the beat of the music. One of the children then says 'Hey it's Chris Brown' and all the children; this shows that Chris Brown's fans come from all ages and it also represents his popularity  in the music industry as it seems he is a renowned figure.

This video shows Goodwin's theory of the relationship between lyrics and visuals, when he says:

'Put your troubles aside'-Chris Brown moves his hand to the side

'Move your body out on the floor'-Camera shows Chris Brown jumping to the ground and shows DJ's dancing

'It's party time!'-There is a wide shot of a crowd of people following Chris Brown and dancing

'Can let it go'-Chris Brown pushes hands to the side

'Bring em to me'-Chris Brown doing a 'come' sign with his hands

'Hold you glasses up'-He lifts his hand up

'Everybody put your hands in the air'-People raise hands

'I gotta see you tonight'-Camera shows a shot of Chris Brown walking after lady

'Don't feel outta' place'-Chris Brown changes his position to start dancing in between the female dancers.

Overall, the his dance routines illustrate his lyrics.

This video also shows Goodwin's theory of the relationship between music and visuals. Generally throughout this music video the visuals amplify the music and these visuals are shown through Chris Brown 's dancing as his dancing is in sync with the beat of the music. For example, in the street scene (1:32) when the chorus is playing the crowd of people pump their fists up in time with the 'Yeah, yeah, yeah' of the chorus. Also, when Chris Brown says 'Ah, ah, ah, ahh' (2:24) his head moves down in sync with the beat of it.

This music video also contains characteristics typical of the R and B/Pop genre through:

-Its upbeat sound

-Lively atmosphere

-Dance routines as Chris Brown is dancing predominantly throughout the whole video

-The dancing is cut quickly which makes his dance moves stronger

-Moves R and B videos about love tend to show the man trying to woo the lady. However even though this video is about love/Chris Brown liking a girl the video never really shows Chris Brown attempting to woo her and the lady was only ever shown on one occasion.

Chris Brown and Justin Beiber-'Next To You' Analysis

Jessie J-'Do It Like A Dude' Analysis

The video for this song was filmed in a dark hall tower which adds to the mystery of the video and also gives it a dark edge. At the beginning of the music video a heartbeat is played which makes the video quite intense and the dark location adds to this atmosphere too.

The use of dance routines is a very common characteristic that is featured in R and B videos. During the chorus Jessie J and her back up dancers perform the same routine and this routine shows a relationship between the lyrics and visuals. When Jessie J sings 'Grab my crutch' the music video shows her doing that. Also when she says 'Wear my hat low like you' on one occasion the camera focuses on a lady wearing her at low as it covers some of her face. So here it shows amplification as the video can is visualised because there are some direct links from the lyrics to the video.

This music video also features characteristics typical of its genre as the pace of cutting in the video matches the beat of the music, which is a common theme among R and B videos. R and B videos tend to make a female body appear to a male audience and also make men appear dominant. However, Jessie J seems to divert from this genre characteristic as the song is implying how women, as she makes constant reference to 'we', 'we can do it' as they can do what men do, suggesting that they are equally as powerful. This is also apparent through the costume and the behaviour of Jessie J and the ladies in her video as they are wearing baggy jeans, baggy tops and hats and they are doing things that men would be likely to do; as at the beginning of the video the camera captures a women smoking a cigar, a woman slicing a pig's trotter, a woman doing some chemical experiments and licking a bottle of "poison" and a woman being tattooed which are usually normal elements attached to the male gender.

There are a lot of close up/mid shots of Jessie J which is usual of a new artist as as demands of her record label, 'Island' will include the need for close-ups. These use of close-ups establish Jessie J as an artist as this song was her debut single back in November 2010. Also, the use of close-ups present Jessie J as a fierce and dominant individual which is the image she is trying to connote through the video; since she is implying that women can equally be as strong as men and that they can can do anything that they can. From the close ups it allows the viewer to see Jessie J's make up. Her bejewelled lips creates the sense that she as an individual is very fierce as her lips have spikes on them, This also gives the impression that she as an artist is very distinct, has her own sense of style and is not like other 'typical' female R and B singers she is not afraid to show her 'dark'/'wild' side. Generally, her make-up which is very dark, thus again connoting a sense of strength and power. This is also illustrated at the the beginning of the video as when she says 'Stomp, stomp, I've arrived' there is a relationship between the lyrics and the visuals as the people move to the side to show this, which may suggest she is a dominant figure. By her saying that she has 'arrived' it may also reference her arrival into the music industry, maybe that she is ready to take the music industry 'by storm'.

Jessie J subverts from the typical representations of females in R and B videos through her attitude and clothing in this music video. Women in R and B videos usually appear beautiful in regards to their make-up, clothes etc. however, Jessie J contradicts this convention as she is shown looking rather scanty and her clothes are also ripped and dirty.

FINAL FINISHED POSTER!!!

Text in editing...

We have come to the final stages in editing and now all that is mainly left for us to do is add the text in at the beginning of the video around where Laura is holding the black rose (screen shot) shown below. Megan is currently working on this at the moment and according to my research it is a convention of a music videos. The text we are planning to use will be plain and in white writing so it is clear to see as the beginning of the video is quite dark.