Today we starting researching digipaks, a significant part of the coursework. A digipak is a CD release with a cardboard packaging, instead of a plastic case. A digipak usually folds like a book as they consist of 4-6 panels. Digipaks include the following codes and conventions:
-Usually have an on going colour theme
-Include images of the artist/band
-Include the song names from the album
-Include lyrics (sometimes)
-Record label
-Bar code
-Spine
-Website
-Copyright Info
-Usually have a reference to the artist e.g. through colours, fonts
A record label would preferably release a digipak rather than a CD in a jewel case as it would be cheaper because the p-packaging is made of cardboard; thus making it better for the environment. Also a digipak is good for promo copies.
The added benefits for the consumer when buying a digipak is that it may feel as if they are receiving more. However, I believe that a digipak seems less important than a CD with a jewel case because a digpack can get damaged easily and it may be seen as less credible as they are used a lot for promo copies.
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