Showing posts with label digipacks. Show all posts
Showing posts with label digipacks. Show all posts

Friday, 9 December 2011

PHOTOSHOOT!!

Today we did a photoshoot, which involved us taking pictures for our digipack. The girls changed into two different costumes for he photoshoot, in which for the first part, where we took individual photos/ photos in pairs they were wearing moore causal clothing. Whereas, in the group photos they changed into oufits that were more'dressy'. Overall the photoshoot went really well as we got a range of shots of them from different angles and we alos tried various different ideas in order to get good shots. Below our some pictures from the photoshoot.



Monday, 17 October 2011

'R.' Analysis

Monday, 10 October 2011

What is a Digipak?


Today we starting researching digipaks, a significant part of the coursework. A digipak is a CD release with a cardboard packaging, instead of a plastic case. A digipak usually folds like a book as they consist of 4-6 panels. Digipaks include the following codes and conventions:

-Usually have an on going colour theme
-Include images of the artist/band
-Include the song names from the album
-Include lyrics (sometimes)
-Record label
-Bar code
-Spine
-Website
-Copyright Info
-Usually have a reference to the artist e.g. through colours, fonts

A record label would preferably release a digipak rather than a CD in a jewel case as it would be cheaper because the p-packaging is made of cardboard; thus making it better for the environment. Also a digipak is good for promo copies.

The added benefits for the consumer when buying a digipak is that it may feel as if they are receiving more. However, I believe that a digipak seems less important than a CD with a jewel case because a digpack can get damaged easily and it may be seen as less credible as they are used a lot for promo copies.