Chris Brown-'Yeah 3X' Analysis

At the beginning of the song the director, Colin Tilley, the artist Chris Born and the Song title 'Yeah 3X' are introduced by text, the text gives it a somewhat cartoon effect. From the name of the director appearing on the screen it lets the viewer into the genre which we would assume to R and B as he e has directed videos for the likes of Mary J Blige, Justin Beiber and Jason Derulo and they consist of the R and B genre. However, when the beat of the songs starts to the viewer sees that it is a dance/pop song which differs from Chris Brown's typical genre of music. The viewer then sees a relationship between the music and visuals as the title of the song fades/comes of the screen as we hear the noise of the van pulling up the street. There are flickering shots of Chris Brown spinning/jumping on the van and him in the dark alley, in sync with the beat of the music. One of the children then says 'Hey it's Chris Brown' and all the children; this shows that Chris Brown's fans come from all ages and it also represents his popularity  in the music industry as it seems he is a renowned figure.

This video shows Goodwin's theory of the relationship between lyrics and visuals, when he says:

'Put your troubles aside'-Chris Brown moves his hand to the side

'Move your body out on the floor'-Camera shows Chris Brown jumping to the ground and shows DJ's dancing

'It's party time!'-There is a wide shot of a crowd of people following Chris Brown and dancing

'Can let it go'-Chris Brown pushes hands to the side

'Bring em to me'-Chris Brown doing a 'come' sign with his hands

'Hold you glasses up'-He lifts his hand up

'Everybody put your hands in the air'-People raise hands

'I gotta see you tonight'-Camera shows a shot of Chris Brown walking after lady

'Don't feel outta' place'-Chris Brown changes his position to start dancing in between the female dancers.

Overall, the his dance routines illustrate his lyrics.

This video also shows Goodwin's theory of the relationship between music and visuals. Generally throughout this music video the visuals amplify the music and these visuals are shown through Chris Brown 's dancing as his dancing is in sync with the beat of the music. For example, in the street scene (1:32) when the chorus is playing the crowd of people pump their fists up in time with the 'Yeah, yeah, yeah' of the chorus. Also, when Chris Brown says 'Ah, ah, ah, ahh' (2:24) his head moves down in sync with the beat of it.

This music video also contains characteristics typical of the R and B/Pop genre through:

-Its upbeat sound

-Lively atmosphere

-Dance routines as Chris Brown is dancing predominantly throughout the whole video

-The dancing is cut quickly which makes his dance moves stronger

-Moves R and B videos about love tend to show the man trying to woo the lady. However even though this video is about love/Chris Brown liking a girl the video never really shows Chris Brown attempting to woo her and the lady was only ever shown on one occasion.