Analysis of 'Unfaithful' by Rihanna

• The video begins with the sound of a heartbeat which suggests maybe fear or a guilty conscience. Here the viewer sees a relationship between the music and visuals as each step Rihanna takes is in sync with the heartbeat.
• There is also voyeuristic treatment of the body, as we see the camera focusing on Rihanna's assets, curves etc. The viewer also see Rihanna putting on her lipstick and pulling up her lingerie which draws attention to her cleavage.
• The shots of her with the black guy make it clear to the viewer that she is cheating on her boyfriend. These shots of her and the guy change in time with the beat of the music. Also, these shots that are shown give a sense of the notion of looking as it is as if the viewer is spying/watching Rihanna.
• When Rihanna says 'I don't wanna do this anymore'-switches to the shot of her and the black guy. Even though she does not want to carry on cheating, she still carries on with it.
  
• 'I said I won't be long just hanging with the girls' looking at her phone, so it is as if she is texting the message to the person she is cheating on
• 'I'm about to go'- Rihanna pushes her hand to the side
• 'Die a little more inside'- Here, when Rihanna says this she clenches her fist and holds her arms closely to her chest
• This video also features codes and conventions used in R 'n' B videos as:
• Rihanna's make-up/Hair is well made
• Glamorous features e.g. her earrings, clothing
  
• There is a performance element to this video, when she goes on the stage and starts singing and the way she moves around, particularly on the piano is very dramatic
• The video is narrative based-as the viewer is let into the story of her cheating on her boyfriend
• There are also a lot close ups, and mid shots used to capture emotions and her body language.