This record company evolved as they have entered into a partnership with Sanctuary and the Beggars group. Thus mean that they would gain financial stability worldwide. Also Rough Trade now has a bigger US presence.
How are their working practises different to the music produced through programmes such as X Factor?
They are different because they allow artists to stick to and sing the type of music they love, unlike programmes such as X Factor that direct individuals on what to sing and create mainstream music.What successes have they had at this time?
At this time they have had successes from the likes of The Strokes and Duffy. The Strokes were the band that would 'kick start Rough Trade's future'. They became Rough Trades biggest band since The Smiths. Secondly Duffy, who Geoff and Jeanette had managed for four years. 'Mercy', Duffy's first single became no.1 on the U.K. charts.
How has Rough Trades ideology developed for the company in the present day?
They are progressing to find global stars. Also, things such as contracts have become more important for the label as they they do not want to repeat their previous mistakes of letting their artists leave their label easily, when they become well-known.
They are progressing to find global stars. Also, things such as contracts have become more important for the label as they they do not want to repeat their previous mistakes of letting their artists leave their label easily, when they become well-known.
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