Sony BMG

Which subsidiary labels do Sony BMG own?
Sony is one of the four biggest music companies in the world. There subsidiary labels include:
Columbia Records/Epic Label Group, RED Distribution, RCA/Jive Label Group, Legacy Recordings, Provident Label Group and Syco Music

How are Sony vertically integrated?
Sony are vertically integrated as they own many different companies, thus widening the audience that listens to their music. They have rights to their artists music, so they'll sell their artists CD's and allow their audience to legally download their singles. They also produce electronics such as: MP3 players and through this audiences can listen to their artists music.


How do Sony profit from media convergence at the level of media product?
In 2003 Sony released a PSX, this was a PS2, but had the ability to write DVDs and a hard drive, allowing video recording and DVD burning functionality. It was to be a media convergence device to make use of the PlayStation brand to gain a place on a new market, however due to its high price it failed to gain any major market share. It was never released outside of Japan.