Thursday 22 September 2011

Rough Trade and the 1990's

What problems did Rough Trade incur at the start of the 1990's?
In July, 1990 Rough Trade moved to another premises due to the fact that their financial peak that was crashing to the ground. Further on, in December 1990 the company experienced cash flow problems yet again!

What effect did this have on the record label and distribution?
There was major arguments between the record label and distribution. This brought the company down and tore it apart.

How did major record labels branch out into the independent music scene?
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What actions were taken to revive Rough Trade? What new music industry areas did Rough Trade begin to work in and with which artists?
Geoff had a new partner name Jeanette, they both moved into an office in 1991; together they bought Rough Trade back to life. In addition to this, in 1993 there was new artist management.

They heard a clip from the band 'Pulp', they liked what they heard and they consequently signed them to their label. Pulp granted Rough Trade 5 consecutive top 10 singles, here a new level of mainstream success was shown.

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